especially to a little girl. When Willow was born, my whole life changed — everything began to feel more meaningful, more rich and more special.

I found myself wanting to capture every little moment because as we know, it soon becomes a distant memory. It always made it even more special when I was in the photos with her and even better, when we were matching.

As a sahm who values being cozy but also cute, I began to think about how cool it would be to have matching mama and me sweat sets. But not your typical sweats. Elevated, empowering and cool closet staples. Aka… the mom uniform of your dreams.

But copy and paste into a mini version too ;)

With that, Luv Willow was born — the highest quality closet staples for modern moms to create memories and capture priceless moments with their mini's.